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Lesson 12 of 17Advanced event features: branding, sharing, multi-shooter

Per-event branding: a watermark + banner stack you can re-skin per client

Build a reusable branding stack in Instant — up to 5 watermarks per project, Nine-Grid Fixed Points placement, Full-Width Banner overlay, top + bottom gallery banners, and cloud sync so the App and Web Portal stay aligned for the next event.

Article· 8 min

A repeat-client studio shoots the same agency or venue once a month — and every event needs different branding (sponsor logo, event-specific hashtag, photographer credit). Instant's watermark and gallery branding tools cover this without re-uploading assets each time, as long as you set the stack up cleanly the first time and let cloud sync carry it across the App and Web Portal.

How to do it

  1. In Add Watermark, upload up to 5 watermark images per project — image files under 10MB. A typical stack: photographer logo (small), sponsor logo (medium), event hashtag overlay (small), backup variant for portrait orientation, backup variant for landscape.

  2. Use Nine-Grid Fixed Points to place each watermark in one of the 9 standard positions. Photographer logo bottom-right is the convention; sponsor logo top-right keeps it visible without dominating.

  3. Use Full-Width (Banner) Watermark for sponsor stripes that need to span the entire image — common for activation or branded media-day events. The banner stretches across the frame at the position you set.

  4. Adjust opacity per watermark — photographer credit subtle (15-30%), event hashtag bolder (50-70%). Toggle the light/dark preview background to confirm visibility on both bright outdoor frames and dark indoor ones.

  5. On the gallery itself, add Top Banner and Bottom Banner (event title, sponsor lockup, photographer profile). All of this syncs to the cloud — changes made in the Web Portal update what you see in the App, and vice versa.

Try it

Pick a repeat-client account you've shot for at least twice. Build the watermark + banner stack in Instant against the most recent event. Then duplicate the project, swap only the event-specific watermarks, and time how long the second setup takes — most studios land this at 5-10 minutes per new event once the template exists.

Watch out for

  • Uploading watermark files larger than 10MB — they'll be rejected. Compress to JPEG / PNG under the cap.

  • Forgetting that you can long-press in the App or click in the Web Portal to edit or delete an existing watermark. Stale sponsor logos staying live after a campaign ends is the most common branding mistake.

  • Pushing watermark opacity above 70% on hero shots. Subtle protection is what clients want; bold watermarks are for low-res preview galleries only.

Source: Add Watermark

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