Sharing links matter less than how they reach the guest. A QR code on a sign at the activation booth converts at 70%+ on-site; the same gallery delivered as an email three days later sees 20% open rate. Instant supports QR code, SMS, Email, and password protection as deliverable mechanisms — and the right pairing of delivery method to event type is usually what changes whether guests actually see their photos.
How to do it
Brand activation / booth events: print the Global Link as a QR code on a small sign at the activation booth. Guests scan on their phone before they leave the activation — the link is in their phone, not lost in an inbox.
Wedding: deliver Personal Links by SMS within 24 hours of the event. SMS open rate beats email for friends-and-family contexts and the personal link feels like a custom message, not a marketing blast.
Corporate / confidential shoots: deliver Email links to a verified company email with password protection enabled. Add the password to the calendar invite or in a separate channel — never in the same email as the link.
White-label / agency work: enable Domain Customization in the Web Portal (this is Web Portal only — not in the App) to use your own branded link instead of a generic sharing link. Production houses need this to deliver under their own brand to clients.
For mixed-privacy events, send the public-facing gallery via QR / Global and the private gallery via password-protected Email or SMS Personal Links. Two channels, two audiences, no cross-contamination.
Try it
On your next event, pick the delivery method using the event-type rules above. Track how many guests actually open their photos within 48 hours — for activations with QR at the booth, you should see 60%+ within an hour. If you're seeing under 30%, the delivery method doesn't fit the event.
Watch out for
Putting the password in the same email as the password-protected link. That defeats the purpose; use a second channel.
Assuming Domain Customization works from the App. It's Web Portal only; configure it there before the event.
Sending Personal Links for events where guests don't know they're being photographed individually — that's usually a consent / privacy mismatch with what guests expected.
Source: How Photos Are Shared in Instant